The Importance is Quality SEO Content for Your Business
High-quality content is a vital aspect to SEO (Search Engine Optimisation) for your business’s website. Great content for your website is not a luxury, it should be part of its basic foundation. Search engines, such as Google, have various algorithms in place that evaluate your website for certain aspects, like its content, in order to promote it on their search database or not.
Alongside having a fast loading, secure, well-designed website, so too do you need well written content. Content that is easy to read, as well as targeted to your specific audience with SEO keywords.
Ranking in Google will come automatically if you have a high-quality website.
Well written content builds trust, and trust leads to sales. A potential customer is going to be wary of a website with spelling errors and confusing content. A great website has content that is easy-to-read, informative, industry targeted as well as a beneficial tool to your business’s digital presence.
Writing great content that is SEO optimised won’t instantly improve your Google Ranking, but, in the long run, it will have a positive impact on your business’s SEO, lower bounce rates and increase your chances of lead conversion.
Attractive content generates conversation, and conversation generates leads. A great business website is engaging, well-designed and informative. If your website devotes all of its attention to design and none to content, or vice versa, you are going to lose potential customers.
A website’s content – more than its products or services – is what attract visitors!
If your product, service and business message are properly understood by your audience, your chances of them purchasing, returning and referring others is much higher. An important part of this is in regularly generating and updating new, fresh content to your website, such as blogs.
Quality and Quantity are the Two Key-Aspects
Quality, in that, it should be well written. That cannot be understated, well written content is key! Typos are unforgivable according to your potential customers. Statistically speaking, they will drop your site for another if it has typos. It also means that it should be rich in keywords, informative about your products and services and clear about your business message. Quality content is persuasive and powerful!
Quantity, on the other hand, means regularly updating your website with fresh content. If your website’s content never changes, why should a customer or potential customer return? A great way to achieve fresh updated content is with the use of blogs.
Blogs can also be rich in keywords in order to
provide SEO benefits to your business
Make sure to stick to a schedule for posting blogs or fresh content to your website. Space them out, and upload constantly. Uploading a whole bunch at once, and then nothing for an extended length of time, isn’t going to get you anywhere.
Another quantity aspect to note, is that Google recognises lengthy content (approximately over 300 words) as being optimised. Which means, no matter how short and catchy your content may feel, it isn’t benefiting you and your business as it should.
To have your SEO Content questions answered by our local Digital Marketing and Copywriting experts, contact BeLocal Today.
We will happily discuss how SEO Text, Copywriting and other Digital Marketing tools can directly benefit your local business and walk you through what we at BeLocal can do for you.