Here are 5 of the most common digital marketing myths
There are many misconceptions around when it comes to digital marketing. One of the biggest challenges business owners face is knowing who trust. One of the things our digital marketing agency is most proud of is our honesty and our transparency. When it comes to SEO, content writing, website optimisation, or any other area of digital marketing, we simply follow Google best practices with our proven marketing strategies. No short cuts, just great digital marketing that works, in fact we even guarantee Our Packages!
A good website is all you need
A ‘good’ website; i.e. one that is optimised for speed, security, and mobile devices is important however, unless your website is showing up at the top of relevant Google searches, you’ll need to spread your reach a little further. Some excellent free online platforms you should be utilising are Google My Business (Maps), Directories, and social media.
SEO (Search Engine Optimisation) is no longer relevant
SEO always has been and still is, highly relevant. SEO is a major part in how Google understands what your website is about. To be effective, SEO needs to adhere to Google best practices. Want a no obligation chat to people who understand SEO and local business? Call us about how we can assist you with Search Engine Optimisation.
Content doesn’t matter
The internet is all about content, so yes, it matters! Images are great, and often helpful, but many people like to read information too.
I don’t need Facebook or any other social media platform
If you want to get your business/products/services in front of more people, more often, social media is necessary. Whatever industry you are in, most of your potential clients are on social media, and it’s very likely they’re on Facebook.
Negative reviews/comments can hurt my business
Some people will never be pleased no matter how much you do for them. Negative comments are almost inevitable so, how you handle them is crucial. Here’s some simple rules to help you minimise damage to your online reputation.
- Always respond to online reviews, whether they’re favourable or not
- Do not engage in an argument or disagreement. Be polite. Be gracious.
- The best way to minimise negative/poor online reviews is to actively seek new reviews. In time, old reviews will be pushed to the bottom and new more recent reviews will hold more weight with readers.
For a free no obligation chat about how we can help your business, call us and we’ll book in a consultation with one of our marketing specialists. We’ll visit you anywhere on the Gold Coast or Brisbane or we can arrange a phone consultation for any business in Australia outside of these areas.